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About the Author

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Jared Tracy leads dreamers. He is a marketing consultant as well as a business leader and entrepreneur. He is an accomplished copywriter, prolific blogger, and communication coach. In a past life he was a genius in Database and Web Technology development. Jared travels to various trade shows and events for the technology and consumer products industries. He is also a public speaker on topics such as marketing, product development, and leadership.

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First Show Highlights: IT Leadership

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Between Dean & I, we have more than 25 years of experience in Information Technology. We have worked on numerous projects together from ultra small to hundreds of thousands of dollar projects that spanned more than a year of development time. We’ve learned valuable lessons through both our failures and our successes, and we are sharing them with you in this hour long episode that will be sure to entertain. Listen to the show.

IT managers and executives will greatly benefit from the lessons we’ve learned over the years. We cover outsourcing your development, the culture of software engineers and how to manage them effectively, and we even cover micromanagement. Sometimes, micromanagement isn’t bad for a business. Learn how Jared used micromanagement to get a failing IT project back on track to developing an ecommerce solution that doubled the conversion rate of the website.

We also cover some of the major pitfalls of expanding your leadership role and taking on new leadership positions. Dean recently discovered that he doesn’t want to be the CEO of a company the hard way. Hear what he has to say about getting past that failure in business. I also had a very expensive leadership lesson, one that cost my company nearly $800,000! Learn what you can do to avoid the $800K mistake.

Opportunity abounds! During the next week, we’ll be posting additional information about some of our fascinating stories we touched on in the radio show. Learn from our mistakes and feel free to contact us about sharing your ideas. Listen to the show to hear how you can submit your inspirational idea!

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